Cocio

Let’s make Denmark Happy Again

For years Denmark has been known as the happiest nation in the world.

But the fact is… we’re not. Not anymore. In the last few years, we have been overtaken by the Norwegians. And now the Finns top the list as the World’s happiest people. What is going on?!

We need to do something. We need to get back on the throne of happiness.

Turns out the solution has been right under our noses the whole time. Research shows that great taste contributes to happiness – so a chocolate milk, known for nothing but great taste, could perhaps be much more than that. Perhaps that modest chocolate milk could get the Danes back on the top of the World’s Happiness Report.

Join us on our mission to Make Denmark Happy Again.

Great taste is needed the most on Tuesday between 12-13. This is the unhappiest hour of the week – making it the perfect time for a happy hour.

Happy hour starts in:

Days Hours Minutes Seconds


So where can I find happiness?

Looking for happiness? Science might be able to help.

GREAT TASTE LEADS TO GREAT HAPPINESS

Read more

Great taste – especially when it comes to chocolate, has this special combo of stuff which leads to happiness. And you don’t need much, so choose quality over quantity, friends. Because rewarding yourself with something that tastes great, travels straight to the happiness center of the brain. No detours. Happiness just takes an express train made of great taste – without even getting lost on the way.

YOU THOUGHT THE UNHAPPIEST DAY WAS MONDAY?

Read more

Well, the high of the weekend still lingers in your body on Mondays, but nothing can prepare you for Tuesdays. Think about it, Denmark losing Blekinge to the Swedes, the world losing the king of rock ‘n roll, and a famous Danish goalie announcing his retirement? Yes, all horrible. All happened on Tuesdays.

HAPPINESS IS GETTING YOUR NAILS DIRTY

Read more

Not your hands, but your nails. Because there is special bacteria in dirt, you need to get under your nails. So, step out to your yard, or a park, and you will get the chance to meet some M. vaccae – the bacteria that lives naturally in the soil – and “stick your fingers in the dirt”, as we, the Danes, would say.

THE PERCENTAGES OF HAPPINESS

Read more

Your happiness can be divided into three main factors: 50% is determined by your genes. 10% of your happiness is determined by the circumstances in which you live. And the last 40% of happiness is determined by your actions, your attitude or optimism, and the way you handle situations. This is where you can take happiness into your own hands. Not that happiness can actually fit in your hands. That’s just a figure of speech.

THE UNHAPPIEST ARE 53 YEAR OLD MEN AND 47 YEAR OLD WOMEN

Read more

Yeah, happiness is shaped like a smile. Or U-shaped, as you might call it. This means you are born happy and as you grow older, you also grow unhappy. Until women turn 47 and men turn 53. That’s when the curve turns upward again and you become much more satisfied and happy with your life. So guess this means you have to hear the truth about happiness from old people and babies. If you can understand what babies say.

THE DANISH HAPPINESS GENE

Read more

A recent study found that the greater a nation’s genetic distance from Denmark, the lower the reported well-being of that nation. But don’t worry Australians – even though you are at the other end of the world, you seem pretty happy too. And if you are not feeling the happiness, may we suggest you try some great taste for Happy Hour? G’day, mate!

SEX ONCE A WEEK IS LIKE $50.000 IN THE BANK

Read more

Having sex once a week equals the happiness level of someone receiving a yearly salary raise of 50.000 dollars. So guys and girls – start negotiating. Or flirting, whatever floats your boat. Need we say more?

Other events

MORE HAPPINESS
Check out our other happiness events below!

Give a smile to Cocio

Come try the Cocio Happy Machine at Nørreport Metro Station from the 19th to the 22nd of February from 12.00 to 18.00 o’clock. Show us your biggest smile and GET a Cocio.

Meet Cocio at happy hour locations

On Tuesday the 26th of February and March 5th we offer Cocio Classic 25cl to the Danes at 2 x 10 different locations spread across Denmark at 12.00-13.00 o’clock. We hope to spread some happiness through our great tasting Cocio.

See more here

Cocio