Free Cocio in the name of happiness!

In our mission to Make Denmark Happy Again, we need to spread happiness when it is needed the most and if you ask science there is a specific time for that.

Research shows that Tuesday between 12-13 is our unhappiest hour of the week.
Yup, that’s right. Not Sunday evening. Not Monday morning.
Tuesday between 12-13 is as depressing as it gets.

So how can we turn this unhappy hour into a happy hour? By doing exactly that.
That’s why we give you: Cocio Happy Hour – for the unhappiest hour of the week!

Below you can see when and where we will hand out free 25 cl. Cocio Classics* to the first 500 people who show up. Join us the following three Tuesdays between 12-13 on the locations below. As exercise is also proven to increase your happiness, we will be moving around the location, so come find us and help us Make Denmark Happy Again!
*Only 1 Cocio Classic per person.


Show us your happy hour and win many more!

If you can’t participate in the three Happy Hour events here’s another chance for YOU to join the mission and Make Denmark Happy Again! Share your own Happy Hour moment on Instagram with #CocioHappyHour and get the chance to win 24 x 25 cl. Cocio Classic.

5 winners are drawn each week during the campaign period 10/2 – 2/3-2020. For more info about the competition go to:

Let’s make Denmark Happy Again

For years Denmark has been known as the happiest nation in the world.

But the fact is… we’re not. Though our recent effort to Make Denmark Happy Again succeeded in us pushing the Norwegians down the ladder, we’re not happy until we are the happiest nation in the world.

The top spot? Finland. Yes, you heard us correctly, FINLAND. Home to wife carrying championships, swamp football and annual mosquito hunting. If only we were kidding.

We need to do something. We need to get back on the throne of happiness.

The solution seems obvious! Research shows that great taste contributes to happiness – so a chocolate milk, known for nothing but great taste, could perhaps be much more than that. Perhaps that modest chocolate milk could get the Danes back on the top of the World’s Happiness Report.

Join us on our mission to Make Denmark Happy Again.

Looking for happiness? Science might be able to help.


Great taste – especially when it comes to chocolate, has this special combo of stuff which leads to happiness. And you don’t need much, so choose quality over quantity, friends. Because rewarding yourself with something that tastes great, travels straight to the happiness center of the brain. No detours. Happiness just takes an express train made of great taste – without even getting lost on the way.


Well, the high of the weekend still lingers in your body on Mondays, but nothing can prepare you for Tuesdays. Think about it, Denmark losing Blekinge to the Swedes, the world losing the king of rock ‘n roll, and a famous Danish goalie announcing his retirement? Yes, all horrible. All happened on Tuesdays.

The sweet sounds of happiness

Whether it’s the latest hits or your guilty pleasures, listening to music increases your level of happiness – just remember that not everyone is a Bon Jovi fan so headphones are advised.

Get the happiness pumping

Exercise releases Endorphins which are your body’s “feel-good” chemicals, so pumping iron can help pump a little happiness around your body.

Catch some happinezzzzzzzz

A well-rested brain is a happy brain. Research has shown that sleep is directly linked to our overall happiness. Sweet dreams.


Your happiness can be divided into three main factors: 50% is determined by your genes. 10% of your happiness is determined by the circumstances in which you live. And the last 40% of happiness is determined by your actions, your attitude or optimism, and the way you handle situations. This is where you can take happiness into your own hands. Not that happiness can actually fit in your hands. That’s just a figure of speech.


Having sex once a week equals the happiness level of someone receiving a yearly salary raise of 50.000 dollars. So guys and girls – start negotiating. Or flirting, whatever floats your boat. Need we say more?

Climbing the ladder

Since we’ve started our mission to Make Denmark Happy Again and become the number one happiest nation, we have pushed Norway down the ladder and overtaken the second place. We might not be back on the throne of happiness yet but make no mistake. We will make 2020 the year of Danish Happiness and MAKE DENMARK HAPPY AGAIN – again…